Advertising World Cup: The Best FIFA 2026 Ads

The Count Down Is On! 

The FIFA World Cup 2026 tournament is less than a month away. With the world cup hype at it's peak, soccer fans are eager to see who will win. About 75% of Americans plan to follow the FIFA World Cup 2026 tournament, including other host cities and fans worldwide.

This event is bigger than the Super Bowl, fans will fill stadiums, bars, cookouts and houses as they come together to watch. Besides the actual games, what makes the FIFA World Cup so influential is it's ability to bring fans together.

Brands advertising world cup do it for the fans! Here's a look at some of the best World Cup brand advertising.

Adidas: Backyard Legends 

Adidas launched “Backyard Legends”, a 5-minute short film that serves as nostalgia for soccer fanatics. Directed by “Best Actor” Academy Award Nominee Timothée Chalamet, the film focused on a local underdog team with Chalamet as their coach. Soccer icons Zinedine Zidane, David Beckham and Alessandro Del Piero appeared.

The legend goes that these soccer players lost to Clive, Ruthie and Isaak, the new crew that Chalamet’s team is trying to beat in a neighborhood soccer game.

The film focused on the freedom that playing soccer brings, showing how community's built through the love of the sport.

The short film had an iconic cast featuring Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham and Trinity Rodman. Even though the film was nostalgic, the competition and celebration remains the same during every World Cup game.

 Michelob ULTRA: The Superior Match

Michelob ULTRA, the official beer brand sponsor of the FIFA World Cup 2026 released “The Superior Match". This action-packed commercial is every soccer fan’s dream FIFA roster come to life. Various soccer legends appeared, leaving their soccer gear behind for suits in this competition.

Lionel Messi, Christian Pulisic, Guillermo Ochoa, and Alex Morgan play a match inside of a hotel lobby. Billy Bob Thornton cameos as the hotel guest who interrupts the match and joins in on the fun.

The commercial shows how soccer brings people together even in the most unlikely of places. How the chaos of it all blends with the passion from fans. A match between legends became a spectacle hotel guests followed.

Fans cheered on from the sidelines or in this case from stairways and a hotel lobby. Everyone held a Michelob ULTRA beer, showing how every cheer needed a beer to celebrate.

Lay’s: Jump On America

Lay’s, an official sponsor of the FIFA World Cup 2026, launched “Jump On, America” a commercial about the "bandwagon fan." This commercial changed the meaning of the term, turning an insult into a compliment.

Comedian Will Ferrell and athletes David Beckham and Marshawn Lynch appeared, showing that even football fans can enjoy the world cup. Together they rounded up fans to grab a bag of Lay’s to sit back and watch the FIFA tournament. Everyone counts as a fan even cowboys and football players.

Ferrell encourages fans to join him as he offers different Lay’s chips. As the bandwagon filled, fans surrounded Ferrell on a couch with the world cup games on the big screen. When one team lost this wasn't the end, Ferrell encouraged fans to change teams. The commercial boosts excitement in fans, showing how fans make up all the fun.

Coca-Cola: Uncanned Emotions

Coca-Cola, the official soft drink of the FIFA World Cup 2026, released "Uncanned Emotions" a commercial about the emotions felt in this event. In the commercial, Coca-Cola shows that “there is no better feeling than all of them."

Fans from all over hold a Coca-Cola drink in their hands. The pivotal moments during the tournament are shown. It begins with the opening match, showcasing the anticipation and pressure felt throughout the game.

A sportscaster narrates all the highs and lows while fans experience the match. Fans tapped their Coca-Cola cans, some holding on to it and others hiding behind their cans. When the tension rises fans look at Coca-Cola for reassurance during game days.

The intensity and emotional rollercoaster that is the FIFA World Cup is present. Coca-Cola shows how all fans are connected by their emotions, how they feel makes them relatable.

Coors Light: The Coooors Call

Coors Light shared “The Coooors Call”, a commercial featuring Argentine sportscaster Andrés Cantor. He made history by creating the iconic “goooal” call, a sound loved by all soccer fans. The sound was popularized in the 90s and since then has stayed.

Whenever a goal is made, this sound celebrates it. Coors Light’s “Coor” call is paying homage and encouraging fans across the world to attempt their own call.

The commercial begins with Cantor ordering a Coor light followed by various fans and a wolf continuing the call. Coors Light shows how passionate fans can get. How the excitement builds when there's a goal and the best way to celebrate is to shout the call.

NESCAFÉ: The NESCAFÉ Third Half

Nescafe launched “The NESCAFÉ Third Half”, a commercial featuring two former soccer superstars. We see Landon Donovan, the former team captain for the US soccer team and Luis García, the former team captain for Mexico.

The commercial follows them talking about a soccer match both holding NESCAFÉ coffee, one hot and one iced. It promotes the idea of “keeping the conversation going with NESCAFÉ."

The FIFA world cup is a big event, once a match ends the conversation doesn't end there. Fans from different countries connect online and in-person to talk about matches even after it ended.

NESCAFÉ is the perfect drink for debating, telling stories, sharing highlights and creating memories around the FIFA World Cup 2026 tournament.

Valvoline: The Original Motor Oil. For the Driven.

Valvoline for the first time ever, launched it's own FIFA World Cup 2026 commercial “The Original Motor Oil, for the Driven." Volvoline advertised the World Cup by highlighting the fans, celebrating the fans that make the FIFA World Cup possible.

It shows families traveling to attend the tournament, motorcyclists huddled together watching on a TV screen, and mechanics reading newspapers to see the results.

This event brings unity through a shared passion for the sport. Fans of all ages and cultures are eager to participate. It shows how Valvoline has protected them on the journey to be part of this iconic event.

Shoutout to the Fans!

The FIFA World Cup 2026 is one of the biggest sporting events and this year it's the most anticipated one. Fans all over the world plan to follow the tournament, supporting teams and individual players.

Brands launch campaigns to create world cup hype, understanding how much of an impact World Cup ads have. Brands challenge themselves to use their creativity in their sports marketing.

A huge part of this is the fan engagement. Not only do fans bring communities together, fans power up the excitement around the games.

Fans, bandwagoners, tourists and athletes will fill stadiums and houses. Everyone will join in on this event celebrating through goal calls and fun drinks.

The FIFA World Cup 2026 is coming up soon, brand and fans alike are ready for it all!

🪽 Written by Viridiana Herrera